The Feature We Regret Building (And What We Learned)

Every product team has that one story: the feature no one really used but took months to build. Ours? A biometric gesture control we added to a wearable product.

On paper, it was cutting-edge. Our clients were excited. We invested weeks into designing it, building custom sensors, calibrating movements, and optimizing the UI. And then… crickets. Users didn’t want it. The gestures were confusing, the benefit unclear, and the learning curve too steep.

It was a humbling moment.

But it taught us a powerful lesson in feature prioritization in product development. Building the right features beats building more features every time. Just because you can doesn’t mean you should.

Here’s what we learned:

• Always validate a feature before committing resources.
• Less is more—features should solve core problems.
• User feedback is your best filter.

That “failed” feature became a turning point in how we do things at Pacinfinity. Now, every feature goes through a simple test: Does it serve a need or just show off? If it’s the latter, it doesn’t make the cut.

So to every builder out there: regret is part of the journey. But it’s only a failure if you don’t learn from it.